Pre-order Sony's 24-70mm G Master
Sony has redefined its full-frame Standard Zoom G Master Lens. The FE 24-70 mm F2.8 GM is the ultimate choice for professional portrait, travel and event photographers seeking the highest possible optical performance. The XA element reduces aberration and delivers the ultimate resolution throughout the entire zoom range and aperture range, as well as from corner to corner of all image files.
KEY FEATURES
Outstanding reproduction of the most detailed subjects. It is not easy to achieve spatial frequency of 50 lines pairs per millimeter at a lens's widest aperture, but that is Sony's baseline for G Master design. Unprecedented resolution and other demanding design parameters yield outstanding reproduction of the most detailed subjects and scenes with superior contrast throughout every frame. G Master resolution is simply the highest in its class.
Sony Nano AR Coating to eliminate flare and ghosting. Sony's original Nano AR Coating technology minimizes flare and ghosting, for dynamic range that achieves lifelike detail and gradation with advanced camera sensors. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure. The reflection suppression characteristic of the Nano AR Coating is superior to conventional anti-reflective coatings, providing a notable improvement in clarity, contrast, and overall image quality.
Circular 9-blade aperture for beautiful defocus effects. When changing your aperture to defocus the background, the light sources appear blurred. This 'bokeh' effect of the blurred background can be enhanced with circular aperture blades used in this lens. Conventional aperture blades have flat sides creating unappealing, polygonal shaped defocussed points of light. α lenses overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.
Direct Drive SSM for quiet, highly precise focus lens control. High-resolution camera bodies demand absolute focus precision. The Direct Drive Super Sonic Wave Motor (SSM) focus system is more than up to the task for both stills and movies. DDSSM has the capability to position the large, heavy optical assemblies required by large-aperture lenses with pinpoint precision, offering advantages for manual focus as well as autofocus. Manual focus response is also natural and intuitive.